To know us better, you can watch our video instead of reading:

Sumber Mulia Group (SMG) was established in 1993 by a founder experienced in fishing tackle business since 1970. Headquartered in Jakarta, SMG has grown into one of the largest fishing tackle provider parent companies in Indonesia with distribution network covering the whole nation of Indonesia.

SMG, along with its wholesale and retail distribution network, is a name well-known by saltwater and freshwater anglers as the provider of quality fishing tackles with good prices. SMG is Indonesia’s exclusive agent for world-renowned brands such as Penn, Abu Garcia, Eupro, Zen Zagan, Spider Wire, Sebile, Sure Catch and many more. SMG also owns and manufactures SMG’s renowned brands KAMIKAZE and HAMMERHEAD.

SMG’s wholesale and retail network offers more than 500,000 product variants covering all fishing techniques and stages; size and price levels; and fishing tackle brands. This vast selection made SMG’s Fishing Tackle Centers in Jakarta — Sumber Mulia at Jalan Tongkol, Bursa Pancing at Jalan Lodan as well as SMG’s Online Showroom: — the best and most comprehensive one-stop shopping place for all circles of fishing community, whether they are fishing enthusiasts or fishing tackle business owners.

years in business
0 K
product variants
0 +
distribution networks

SMG believes that Indonesian fishing community is one of the main pillars of the success and progress of fishing world in Indonesia. Therefore, SMG poured its commitment and dedication in extending support as patron to not only the many fishing communities all over Indonesia but also to hundreds of national and international fishing tournaments and events in Indonesia.

Bearing in mind the unlimited fishing potential in Indonesia and the ever developing interest in fishing in Indonesia, SMG invites all young entrepreneurs who are looking to build a fishing tackle business in their city or region to consider cooperation with SMG. Big or small, full time or part time, we are here to provide for and support every kind of fishing tackle business in Indonesia.


To become a strong and growing company in the fishing tackle industry in Indonesia.


To fulfill customer’s needs by always providing quality fishing tackle products with great variation in accordance with the geographical needs of Indonesia.

Values & Culture

Customer satisfaction is the utmost priority.






    Download Company Profile

    Contact Us

    We're not around right now. But you can send us an email and we'll get back to you, asap.

    Not readable? Change text. captcha txt

    Start typing and press Enter to search